Strategy & Planning

With a loose goal of building awareness around employee benefits, this email + blog campaign required my creating both meaningful content and a precise participant tracking system. The result? A 36% participation increase YoY.

Outlining clear expectations, project deliverables, and measures of success are part of my standard process. This marketing brief is an example made for a global telecom AI technology SaaS and includes early go-to-market plans. 

After running a keyword intent + value assessment and website architecture audit, I did 2 rounds of optimizations for this site. Re-writing key content pages gave a 2x organic traffic lift, boosted another 2x by restructuring page paths.

A strong handoff starts with clear expectations. This content brief example offers a look at the detail I put into my SEO development documents, which allows copywriters to execute quickly and nail our search goals.

When an online publisher needed someone to lead their review rankings development, I created a project management system to keep 6 teams organized, successfully launching ahead of and outranking our competitors.

Tasked with strategically trimming 7-figures from an advertising budget, this marketing strategy rebuild required pairing analytics with a bit of forensic accounting inside Oracle's Enterprise Planning & Budgeting Cloud.

This SaaS startup had challenger brand potential in the healthcare AI category, but lacked a clear go to market plan. I helped develop and administer a pilot program to test the product and market fit prior to general market launch.

An example proposal prepared for a client interested in getting front of a specific audience in the EdTech space. This focuses on social media and email as the primary channels for brand exposure and sales connections.

Managing digital assets was costly and stressful for this $700M corporate sales team. After crunching numbers and comparing features, my review saved  $30k in contract costs and unlocked efficiency features using Brandfolder.